Affect as a multimodal practice

This paper sets out a framework for analyzing affect as multimodal practice. The overall objective is to contribute the theoretical development of how can be approached an object semiotic enquiry. based on assumption that semiotically materialized through discourse, and with ambition taking multimodality seriously, subject formation, strategic perspectivation affordance are proposed conceptual starting points study affective meaning-making. Examples drawn from artifacts images represent Sámi desirable objects consumers tourists. Through detailed analysis pair jeans described being inspired, promote tourism experiences, demonstrates ways emerge in relationship between materials different subjectivities. These insights point possibility further investigating formation diverse relation other social phenomena, political issues ideological concerns.